|Symmetrical Layout of Elements|
Elements mirror each other
The next principle is regarding "Space." Here I refer to white space, also called negative space. When presenting information in module "chunks," it's imperative to leave white space around each chunk, so to speak, to set it apart and create this frame or border around the information. It also allows for some breathing room between the edge of the page and other elements. The eye needs a place to rest, and white space will help the viewer distinguish between what section or element needs to be noticed and what does not, such as the background. If every nook and cranny is filled up with some text content, image or graphic, than it become a cluttered layout which may cause confusion and distraction. You want your viewer to gain interest, not distinterest. Below are two links which explain white space further. The second is a slideshow which display great design examples of how white/negative space is implemented in various layouts.
Until the next time...